As of December 2011 dot triple x top level domain names have been available, primarily to control pornographic content on the internet.  The idea behind the new TLD is to make it easier for parents and employers to block x-rated content, but whether this will be an effective means of controlling explicit content remains to be seen.

So the next debate when a new TLD is released is – should we register that version of our domain name as a means of brand protection?

The obvious answer is that yes, registering the .xxx equivalent of your domain name will protect your brand and reputation and prevent anyone else from claiming that space, but at nearly six times the price of a normal domain name is it necessary?

Who should be registering the “xxx” extension for their website?

• Any business that provides (or is looking to provide) services to the adult industry
• Any business with a risque sounding name that could be misconstrued as being of a sexual nature, or even particular words in the name of the business
• A high profile business or identity whose reputation is an easy target
• Any business who feels that their business compliments the Adult Entertainment industry

In reality, if someone isn’t looking for adult content they are not likely to accidentally go to a .xxx site it is a matter of assessing the likelihood of someone using your name as to whether it would impact on your business.  For some businesses this new TLD may be an opportunity to market to a new and captive audience!

If you are looking to protect your brand and reputation you need to be looking at what comes BEFORE the TLD and how those words can be misspelt, or the .com, .net variations and so on.

Check out variations of your domain name today - domain registration prices start at $10 per year with .xxx domain names available for $86.80 per year.